Why Social Media Branding is a Better Option than SEO?

Introduction: What is Social Media Branding?

Social media branding is a marketing strategy that is used to build a brand or company’s reputation on social media. It can be done through various methods such as creating and posting content on social media platforms, interacting with followers, and establishing an online presence.

A company’s social media branding strategy can be a powerful tool in building their reputation and increasing the number of followers they have. This allows them to have more control over their public image as well as reach out to more potential customers.

Fundamentals of SEO:

Search engine optimization (SEO) is a process for improving the visibility of a website or web page in search engine results pages.

SEO is done with the help of keywords, which are words that people type into search engines to find information. The more often keywords appear on a web page, the higher it will rank in the search results list.

Search engine is a place where we demand for the result we are searching for and the webpages or websites we found in the search result is the outcome of the placement of the keywords by the webpage owner. As there are millions of websites are emerging daily, thousands of results will be shown in every single search and each webpage are doing SEO intending to be in the first page of the search result.

In order to be placed in the first page, there are two major methods to be adopted.

One is putting a lot of high volume keywords, most of which are generic keywords. It may resulting in placing the webpage in the 1st page of the search result, but it might be irrelevant for most of the users due to the generic keywords.

So even if being present in the 1st page, it will not ended up buying your product or even if signing up with your website or opening the webpage.

Second option is to run paid advertisements (SEM) to be in top, but as the competition is being tough day by day, the cost per click (CPC) is also being increased rapidly.

As per the SEO expert Neil Patel, the CPC now a days is around $12, which is very much expensive unless the product is a high volume product.

So Social Media is the best option to establish a brand, if optimised properly.

For a clear understanding about the Social Media Branding, you can join the exclusive group at https://asutoshjena.com/brand or the links provided at the end of the article.

How to Create a Winning Social Media Strategy for Your Business?

The internet has changed the way we do business. This is especially true for people that want to promote their business on social media. It’s no longer enough to just have a Facebook page or a Twitter account, you need to create a winning social media strategy for your business.

This article will teach you how to create an effective social media strategy for your business and how to succeed on social media. We will cover topics like what is a social media strategy, what are the benefits of having one, and how you can create one that works for your company.

What is a social media strategy?

A social media strategy is a plan of action for how to use social media in order to gain exposure and create brand awareness. This plan will also cover things like what content you should be creating for your audience, when you should publish that content, and why it might be successful or not. A good strategy ensures that you’re posting the right content at the best time for you, that includes responding to other posts and reaching out to potential customers.

What are the Benefits of Social Media Branding?

Branding on social media is becoming a more and more popular way to attract customers. Social media platforms are a great place for businesses to show their personality and interact with their followers.

The benefits of branding on social media are the same as branding on your website. The main benefit is that it helps you establish a stronger brand identity and it gives you an opportunity to engage with your followers in a different way than other platforms.

Brand awareness is key to success in a competitive marketplace. Social media is one of the most powerful tools for developing brand awareness, and it can be used to establish a company’s presence on the web as well.

Social media is an inexpensive way to reach out to prospective customers and build relationships with existing customers. It can also serve as a valuable tool for marketing campaigns, public relations, and customer service.

Why Social Media Branding is the Best Way Forward for Your Business?

Social media branding is the best way forward for businesses. It has been proven to be effective in increasing brand awareness, customer engagement, and sales.

Brand awareness:

The more people you reach on social media, the more visible your brand becomes. This will also increase the chance of being found by new customers who may need your services or products.

Customer engagement:

Customers are more likely to engage with your content if it is relevant and timely. They will also be more likely to share it with their friends and family which can lead to increased sales for your business.


Social media is a platform where customers are actively looking for new products and services that they can purchase from a business or company like yours.

If you are a professional or a freelancer or a business and you need to build your brand, you can join our community FREE or our Telegram group.

You can also download the FREE ebook for Personal Branding over Social Media.

I’m happy to share regular updates on LinkedIn and Instagram. You can also follow me on Twitter and Facebook.




Digital Transformation Coach based in India. Is a Best Selling Author, Entrepreneur & a Social Activist. Founder of #MyDigitalGurukul

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How New Ways of Marketing Can Help You Survive in this volatile Market

Our Patreon Growth Experiment, Part Eight

Inbound Strategy for B2B

What attracts people to buy stuff? And How You Can Use it to Your Advantage

Enhance Your Business With The Mighty Collaboration of Slack and Salesforce

Your Business Needs S.D.O.T — Part 1

How to set up your FREE website

6 Tools to Automate Your Online Small Business

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Asutosh Jena

Asutosh Jena

Digital Transformation Coach based in India. Is a Best Selling Author, Entrepreneur & a Social Activist. Founder of #MyDigitalGurukul

More from Medium

Social Media Trend Roundup 4/1/2022

Disillusioned Youth — Gen Z’s Growing Distaste for Social Media

Should brands stick to sustainability?

Should brands stick to sustainability?

7 Tips for Building Social Media Followers